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Rebranding a family-run distributer of mineral oils

Located in a beautiful medieval small town in the south of Germany the Goldstein & Reitenspiess OHG reached out to Luisa Stömer and me to find a more modern redesign of their visual communication media. On the occasion of a generation handover of the family business and the namely inclusion of a long established co-worker as the new partner Luisa and me tried to find a little more modern but yet still discreet visual appearance that also fits into the setting of the old town's pedestrian zone where the office is situated.

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Caption Two